Rough Draft of Mission Statement

Replies to This Discussion

Permalink Reply by Jon Ramer on February 11, 2009 at 6:12pm

You can download the vision above... here is a copied and pasted version:

Our mission is to develop a digital youth council that generates a sustainable community of dedicated young people from across the world that shares a responsibility for a common vision of hope to create a world capable of change, that feels part of a movement they themselves can mobilize, and that is free of a feeling of isolation and resignation through providing the members with an open, healing, digital space to share their cultures, individualities, and gifts.

The Youth Council will explore all four aspects of the Medicine Wheel, physical, mental, emotional, and mental. Each genre will be implemented in the medicine wheel and provide a space to make each specific genre full of

Permalink Reply by Deanie Kolybabi on March 9, 2009 at 11:03am

Hi folks. Besides a few grammatical changes to the statement I would like to just point out that in effective branding practices a mission statement should be: a) easily recalled without use of notes and able to be repeated by every member of the organization; b) in fewest words possible capture the essence of the mandate being served; c) be easily understood by all, including those not engaged with the organization/project; and d) evoke both an emotional and functional 'benefit' response from those exposed to it.

With this in mind, I think we are definitely on the right track but I feel that we need to significantly massage the wording to meet the criteria of a good mission statement. Nonetheless, the more expanded wording is good introduction to the work and purpose of the Digital Youth Council. As I have over 30 years in guiding mission/vision and branding, I am happy to discuss more fully how we might hone in on something. Any thoughts???

Permalink Reply by Tim Collins on May 16, 2009 at 11:58pm

Jon Ramer said:

You can download the vision above... here is a copied and pasted version:

Our mission is to develop a digital youth council that generates a sustainable community of dedicated young people from across the world that shares a responsibility for a common vision of hope to create a world capable of change, that feels part of a movement they themselves can mobilize, and that is free of a feeling of isolation and resignation through providing the members with an open, healing, digital space to share their cultures, individualities, and gifts.

The Youth Council will explore all four aspects of the Medicine Wheel, physical, mental, emotional, and mental. Each genre will be implemented in the medicine wheel and provide a space to make each specific genre full of

Permalink Reply by Tim Collins on May 17, 2009 at 12:06am

This is a great start for developing a mission as it lists words, phrases, concepts, and even implies ownership, and much more. I remember working with youth in many different settings formalizing leadership groups and efforts. I specifically acted only as an adviser and only trumped them when it came to budgetary issues (since that was part of my job). I worked with them to learn how to use the different tools and methods available and they engaged in the work. They learned about all the different challenges leaders face. They were involved in developing the mission, vision, goals, objectives, etc., so forth. And...they owned it! It would be awesome to have youth involved in developing this, and it's a learning experience for them.

Permalink Reply by DYCdeloriamgh on June 30, 2009 at 8:59pm

Thanks so much for your input. I would love the chance for you to look over our edited version and get your feed back. What do you feel needs to be added to make this a stronger mission statement?

Deanie Kolybabi said:

Hi folks. Besides a few grammatical changes to the statement I would like to just point out that in effective branding practices a mission statement should be: a) easily recalled without use of notes and able to be repeated by every member of the organization; b) in fewest words possible capture the essence of the mandate being served; c) be easily understood by all, including those not engaged with the organization/project; and d) evoke both an emotional and functional 'benefit' response from those exposed to it.

With this in mind, I think we are definitely on the right track but I feel that we need to significantly massage the wording to meet the criteria of a good mission statement. Nonetheless, the more expanded wording is good introduction to the work and purpose of the Digital Youth Council. As I have over 30 years in guiding mission/vision and branding, I am happy to discuss more fully how we might hone in on something. Any thoughts???